~India's Olympic Gold Medalist shooter Abhinav Bindra joins the largest citizen movement in support of livelihoods~

~Powered by GiveIndia and supported by Fit India, this initiative rests on the 3 pillars of Community, Social Impact & Wellness.~

India's only individual Olympic Gold Medalist Abhinav Bindra will be participating in the 'Sunfeast India Run As One' initiative. The movement was initiated by Procam  International,  India's  leading  sports  IP  creator  in  collaboration  with  GiveIndia dedicated in support of livelihoods through a digital media conference on Thursday, 30th July. The registrations for the event began on 1st August and the movement will commence on 15th August 2020.

Bindra expressed that through the 'Sunfeast India Run As One' movement, the people of our country have an opportunity to stand in solidarity with those who have lost their livelihoods due to the COVID 19 pandemic.

"Many of us have been lucky to have a phone or a laptop as we sit comfortably at home. Others across the country have not been so lucky. With the 'Sunfeast India Run As One' campaign, we have an opportunity to stand and run in solidarity with those who have lost their livelihoods or are in danger of losing their livelihoods. So, register for 'Sunfeast India Run As One' and be a part of this initiative," said the Olympic Gold Medalist Shooter.

People from across the world can join the movement by registering at a nominal fee starting at Rs. 99 upwards and thereafter pledge to walk, run or jog for the cause. Donations beyond the registration fee are also accepted and corporates have an opportunity to register their employees as a group. For more details log on to:sunfeastindiarunasone.procam.in. 'Sunfeast India Run As One' strongly urges participants to ensure that they follow guidelines issued by their respective state and centre, while ensuing their daily activities.

The 'Sunfeast India Run As One' movement has set itself a goal of covering the total distance between  Kashmir  to  Kanyakumari  74  times  since  India  will  be  celebrating  its  74th Independence Day this year. The intent is to demonstrate the power we all have within us to make an impact and help support livelihoods #LivelihoodsMatter. The 'Sunfeast India Run As One' initiative will be organized between 15th August 2020 and 15th September 2020.

ITC's Sunfeast, India's leading biscuits brand, is the title sponsor and will champion this social impact movement. Sunfeast India Run As One is also supported by Fit India, PUMA, FAST&UP, Republic TV and Exchange4media.