With the initiation of the Sunfeast India Run As One, a citizen-led movement in support of livelihoods due to the COVID 19 pandemic, the runner groups from across the country have united to make their run count, for a larger good, because #LivelihoodsMatter.

Across metros, mini-metros and towns of India, there are working athletes, who despite being extremely successful in their careers or setting up huge businesses, have dedicated their early mornings and weekends to lead their run groups to focus on fitness and lead a healthy life. This has had a lasting impact on their families too, right from eating healthy to change in lifestyle to overall emotional and mental physical well being!

Some of the biggest and most prestigious run clubs in the country have lent their voice and support to the movement. Over eight run clubs including Hyderabad Runners, Jayanagar Jaguars, RunXtreme-Delhi, Chennai Runners, Mumbai Road Runners, Soles Of Cochin, Coimbatore Runners, Super Sikh Runners and North Kolkata Runners have come forward.

“Chennai Runners is happy to associate itself with Procam International for Sunfeast India Run as One. Chennai Runners has always believed that through running one should be able to do larger good for the society. At this critical juncture, in the most uncertain times, we are happy to do our bit to support the migrant workers”, said Dr. Lakshmi Sundar, President, Chennai Runners.

“North Kolkata Runners are proud to be associated with Procam International for Sunfeast India Run As One. NKR is noted for its philanthropy and as the country is in middle of a battle with COVID 19, we are delighted to support the migrant labourers/workers, because livelihood matters”, said Rahul Gupta, Admin, North Kolkata Runners.

“The loss of livelihoods due to the COVID 19 pandemic in India and the world has been unprecedented. We have all seen heart-rending pictures of migrant daily wage earners walking hundreds of miles to reach their homes. At this time, every small step in the right direction can make a difference. Sunfeast India Run as One is a revolution. It is said that a journey of a thousand miles begins with one step. With every kilometre one covers, he or she will be helping in restoring normalcy in the lives of those who've been hit hard by the pandemic, which is hugely gratifying. Even non-runners can get involved and do their bit - that is the best part about this initiative”, said Sagarika Melkote, Hyderabad Runners.

From 12th – 30th September, participants can continue to contribute in support of livelihoods. At Rs 100, participants will receive a specially designed e-certificate, autographed by youth icon Tiger Shroff and marathon legend Eliud Kipchoge and a participation e-bib. Furthermore, in addition to the e-certificate and e-bib; participants registering at Rs 600 and Rs 2500 will get an opportunity to own exclusive event memorabilia; a personalized framed certificate and a uniquely designed Commemorative Lapel pin respectively.

Since it’s launch, Sunfeast India Run As One’ has already raised over INR 1.20 crores. The registrations for the initiative will be open until 30th September 2020. For more details log on to: sunfeastindiarunasone.procam.in

Sunfeast India Run as One is Envisioned by Procam International, championed by ITC Foods Sunfeast Biscuits, powered by GiveIndia and strengthened by Fit India Movement.

The initiative is also supported by – Google, PhonePe, PUMA, FAST&UP, Republic TV, Radio One, Fever FM, BW Business world and Exchange4media.

About Procam International

Procam International is India’s leading sports promoter. Since its inception in 1988, it has been the driving force behind the growth and development of sports management in India. Envisioned by founders Anil and Vivek Singh, Procam, is involved in holistic sports management, sports consultancy, and live television production.

Pioneers of the distance running revolution in India, Procam International’s Big 4 –Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have ushered in a running movement, that has helped to re-define, the health, fitness and charity paradigm of our country.

About ITC Foods: A Division of ITC Limited

ITC's branded packaged foods business is one of the fastest growing foods businesses and the third largest foods company in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Middle East and Australia.

About GiveIndia

GiveIndia exists to alleviate poverty by enabling the world to give. Established in 2000, we are India’s most trusted giving platform. Our suite of products & solutions enable all givers - individuals and organisations - to donate conveniently to any cause directly on our platform, at their workplace or through one of our partners. Our community of 1.5M+ donors and 150+ partners have supported 1500+ verified nonprofits, impacting 8M+ lives across India.